Neatorama » Blog Archive » The Evolution of Tech Companies’ Logos:

“The first Apple logo was a complex picture of Isaac Newton sitting under an apple tree. The logo was inscribed: ‘Newton … A Mind Forever Voyaging Through Strange Seas of Thought … Alone.’ It was designed by Ronald Wayne, who along with Wozniak and Jobs, actually founded Apple Computer. [...]
Jobs thought that the overly complex logo had something to do with the slow sales of the Apple I, so he commissioned Rob Janoff of the Regis McKenna Agency to design a new one. Janoff came up with the iconic rainbow-striped Apple logo used from 1976 to 1999.”

So we can safely say that Apple’s logo went quite well, and you can see the influence of Jobs’ attraction to minimalist design.

What is interesting in this article is seeing how companies like Palm and Xerox (especially Xerox) seem to loose it and drift towards blank corporate logos that actually blend in the global loglo.

This entry was posted on Friday, February 8th, 2008 at 13:00 CET and is filed under Rants & Raves. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.